Perhaps having noticed that fast food diners are increasingly concentrating more on their phones than their food, KFC has launched an ingenious new contraption: a takeaway chicken box that doubles up as a smartphone charger.
The ‘Watt a Box’ has a compartment for food, a built-in power bank and leads for plugging in your phone so you can charge it while you eat.
However, they unfortunately won’t be widely available, for the time being at least. The limited-edition boxes, featuring detachable 6,100mAh Lithium-ion battery, USB cable and Apple lightning cable, are being offered in a week-long contest run on KFC India’s Facebook page and at a handful of outlets in Delhi and Mumbai.
In devising the Watt a Box KFC said it wanted to “introduce an element of utility” to its 5-in-a Meal Box, which includes five menu items for 149 rupees (around £1.50).
KFC India spokesman Lluis Ruiz Ribot told the Times of India that the chicken chain created the box as it wanted to save customers the “hassle” of a dead phone battery.
“We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers,” he said.
“With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare! No longer is that the case, with the Watt a Box around.”